What Does Managing Social Media Mean?

With the rise of social media, there has been an accompanying increase in the need for help with handling accounts and content. Social media management is the term for this kind of work.

If you're looking for social media management solutions, though, you should have a clear idea of what they are. Likewise, you will want to know what managing social media accounts entails. You should understand these five things about social media management efforts.

Operating Accounts

Fundamentally, a social media manager deals with the daily operation of accounts. Suppose a photography business wants to find new customers on Facebook, Instagram, and Twitter. An SMM would create accounts on those platforms and populate them with information about the business. They would then post regular content with the goal of attracting followers and likes.

Content Creation

A lot of folks look at social media and wonder what the heck should they post. Broadly speaking, you want to post content regularly. In the example of a photography business, the client should set aside some of their best photos to attract eyeballs on social media. The SMM will post perhaps one or two every day to keep up the social media presence. Likewise, they might make seasonal postings for holidays, wedding season, and back-to-school.


Ideally, people will interact with the content. Some folks will post comments. Also, a few will find the social media accounts of businesses to post complaints.

An SMM has to act as a PR and a customer service rep. When folks love the content, they want to speak to them and keep the interaction going. If someone has a complaint, they need to move it into direct messages and address the person's concerns. This may include looping the client in if there are serious problems.

Branding and Persona

One area where social media management solutions may diverge a bit is when it comes to brands and personas. You want to stay on brand as much as possible. If you have a relatively serious business, for example, you probably don't want to develop a playful online persona. Nobody wants to hear too many jokes from an injury lawyer, for example. Conversely, a youth-oriented fashion brand may take the risk of developing a playful and even slightly combative persona.

Maintenance and Compliance

Finally, your social media management provider should maintain your accounts. Maintenance means making sure accounts are running, posts are going up, and people are interacting. It also includes complying with rules that may change at a moment's notice. That may include taking down old posts.

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About Me

Getting The Word Out After working hard to develop a great business, I realized that there were a few problems with my marketing plan. For starters, I didn't know how to get the word out about my company online, so I hired an online marketing group. It was really interesting to see what they had in mind for marketing, and within a few weeks I started to see a lot more traffic. This blog is here to inspire other people to get the word out about their companies online, so that you can enjoy a healthier bottom line. Check out these posts for great information.