When it comes to marketing products and services online, good content is essential. Content can help you drive traffic to your website, educate your audience, and get new customers into your sales funnel. Unfortunately, new affiliate marketers don't always have the funds available to pay someone to create exclusive content. That's why private-label content (PLR) is so helpful. With PLR content, a writer creates articles, e-books, and other types of content from scratch, but instead of selling them to one buyer for $50 per page or more, the writer sells the content to multiple buyers. Since many people buy the same PLR packages, it is important to edit the content and make it your own. Here are three ways you can use PLR content in your affiliate marketing business.
1. Lead Magnets
If you have ever visited a website and entered your name and email address in exchange for a free e-book, printable template, or other piece of digital content, you have downloaded a lead magnet. Lead magnets are used to entice people into giving marketers their contact information, which is helpful to any affiliate marketer who is currently in the process of building a mailing list. If you purchase a pack of PLR articles, you can edit the articles and turn them into a single e-book. You can even use the articles as a script for a free video series or some other type of content that will persuade people to sign up for your mailing list.
2. Email Newsletter
Once you have a list of subscribers, you need to keep in contact with them so they don't forget about you and the products you promote. Email newsletters are an inexpensive, effective way to do this, but many affiliate marketers struggle to come up with enough content to fill a weekly newsletter. Instead of trying to come up with your own ideas, purchase PLR e-books, reports and articles. Once you have the content in hand, you can use it to create a series of tips or combine two short articles into one longer article that will go in your newsletter.
Many affiliate marketers use articles and product reviews to get people to click their affiliate links. In fact, so many people use content this way that it's hard to stand out from the crowd. Instead of publishing more articles, try using PLR content to create slideshows. Using slideshows for affiliate marketing has many benefits. For example, you can embed links into a slideshow, giving you more opportunities to make affiliate sales through your company's affiliate link management system. Unlike videos, slideshows also put the user in control of the content. Instead of waiting for a video to finish playing, users can click through the slides at their own pace.
If you are on a tight budget, using PLR content can help you cut costs without cutting corners, but you need to edit the content so that it is not exactly the same as content published by other marketers. Turning your PLR packs into lead magnets, newsletter content, and slideshows can help you get the biggest marketing bang for your buck.